We've all heard the saying that "Everyone is in Sales." It's the message that everyone in the whatever org or company we work in - from sales to service to fulfillment to administration - should treat every interaction with a customer as a "selling moment."
Customer Experience is Sales 3.0 What is Customer Experience? Customer experience is defined as the sum total of conscious events, as as a coordinated series of interactions between a customer and a brand to accomplish anything.
As a B2B salesperson, I have HAD IT. It's just TOO hard trying to herd all the cats I have to - simply to get three people in a web conference for 30 minutes "next week some time." The act of scheduling meetings takes WAY too much time out of my day.
Smarketer- A subject matter expert that knows how to connect with customers in the new normal. There is the old way that people buy which harped on the relationship sales, then there is the new way where buyers see salespeople as adding friction to the buying process.
In today's new normal, where should sales reps be focusing their time? ZynBit's CEO, Phil Dixon had the opportunity to sit down and talk with Serial Entrepreneur and Author, Bobby Martin to discuss the state of sales and what sales should be doing to work smarker in this "new normal".
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